Campaign Brandmark

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The wordmark on the corporate vision’s target figure. The number 10 is replicated to align the 0s so as to form an infinity symbol as well as a corrugated pattern.

Daelim Paper in South Korea launched an in-house campaign in 2012 to support the corporate vision to improve customer service toward attaining a 10% sales growth. The campaign aimed at promoting a positive work culture on achievement, for which I was called upon to design the brand identity for the 2012–2015 campaign. The identity program was set up by the wordmark’s design on the target figure in sales growth. Symbolizing the synergy created in the workplace, the design application extended to stationeries being made and distributed to employees.