Corporate Signature
Daelim Corporation in South Korea sought to rebrand itself in the real estate market. In 2017, I managed the new identity program based on the wordmark’s design and application. The primary wordmark consists of the corporate name, legibly modified to be a symbolic representation of harmony between human work and the natural world. A variation was made to maintain visual continuity in the Hangul and Latin alphabets, and the combination was made available with the secondary wordmark for current and future corporate real estate businesses.